Farm and Wilderness is a camp in central Vermont that focuses on the simpler things in life: community, homegrown fun, and contact with nature. We helped them redesign and simplify their website, get rid of outdated pages, and showcase their lush camp photography.
Farm & Wilderness focuses on community and the natural world
Home away from home
At F&W, campers learn, play and live in the natural world.
Located in the heart of central Vermont, Farm & Wilderness is a camp that focuses on the simpler things in life. Campers and staff live together in simple, wooden cabins and canvas structures tucked in the woods or on the lakeshore. There is no electricity or running water in the cabins; there are no movies, television, computers, or recorded music at the camps. The focus is on the community, homegrown fun, and living closely in the natural world.
This project presented some unique information architecture challenges. All seven overnight camps – plus a day camp and family camp – needed to be equally represented. They also came to us with the ambitious goal of halving the number of pages on their existing site, which had crept higher and higher with outdated content over the years.
the final product
Ultimately, we came up with a unique hybrid solution.
We redesigned Farm & Wilderness in 2017 and even though they are not an active web client today, we are still proud of the product we produced. We were able to utilize a mix of traditional navigation, nested internal dropdowns, and off-canvas menus that allowed us to showcase everything in an efficient, visually appealing way. We also implemented a custom design system that provides a variety of layout options to highlight F&W’s lush photography and give a real sense of what makes their community unique. We’re pleased to say that Farm & Wilderness has received fantastic feedback from parents and staffers alike at how great the redesign looks and how easy the site is to use!