Ceres Greens pioneered vertical farming in central Vermont with an innovative approach to maximize yield and limit their carbon footprint.

Founders, Greg and Jake, recognized a need to grow healthy, local produce in a northern climate with a limited growing season.

With a powerful story and exciting technology in hand, Ceres Greens partnered with us to develop the visual and verbal identity for their startup, informed by their mission to mitigate global food scarcity.

Vermont is no stranger to healthy living and green tech, and it was our job to develop the Ceres Greens brand to emotionally connect to like-minded consumers, drive retail awareness, and distinguish the product on store shelves. 

We accomplished this in two ways. We developed key messaging to communicate the tech and opportunity that Ceres Greens was presenting to the market, and we established a visual identity and communication style that felt “Vermont ” but was distinct in the market.

WHAT WE DID

• Key messaging
• Brand Identity System
• Brand Style Guide
• Branded Social Channels
• Templated Digital Assets
• Website Design & Development

The results of our partnership following the Ceres Greens launch were immediate. From powerful local media attention to large contracts with higher education institutions to products on store shelves across the state, Ceres Greens grew to become one of the most prominent green tech companies in Vermont.