Ceres Greens founders Greg and Jake recognized a need to grow healthy, local produce in a northern climate with a limited growing season.

For the public-facing launch of their startup, the guys brought us in to ensure that they looked sharp and that their mission to mitigate global food scarcity was powerfully represented.

The aesthetic approach for Ceres Greens was partially inspired by Mexican folk art and wood carvings. The intention from the start was to develop a bright and striking color palette to distinguish the product on shelves.

The mission of the founders also played an integral part. Jake and Greg see their sustainable growing practices as solutions to reducing food scarcity and keeping food local.