Mater Christi is a close-knit school of students, educators, and parents, but they needed help increasing their enrollment numbers for the upcoming year. We had a great time getting to know the community and sharing their story through video. Not only did they meet their enrollment numbers, but they had to start a waitlist!
Hospitality and Education
Mater Christi is a close-knit community of students, educators, and parents.
Introductions
Meet Mater Christi
Since 1886, Mater Christi has provided their students with a high level of academic excellence, spiritual growth, and interpersonal development within their close-knit community. When enrollment numbers for the coming school year didn’t meet Mater Christi’s target, the Burlington-based Catholic school began thinking of new ways to tell their story. That’s where we came in.
Setting Goals
Creating videos for the real Mater Christi
We wanted to create videos that showed the real Mater Christi. Not a polished pamphlet, not a posed class photo, but a real day with real students and real connections. We got to attend classes, sporting events, and even Grandparents Day, and learned just how much community matters here. We wanted to make sure our videos reflected that.
Creative Production
On set with the community
We ended up creating three videos for Mater Christi focused on their academics, community, and admissions process. It was an incredible experience for us to get to know the staff, faculty, and students at Mater Christi and witness firsthand how deeply connected everyone was to their school.
Results
Exceeding enrollment expectations
When we reached back out after the project was completed, we were thrilled to learn that not only had Mater Christi met their enrollment targets for the upcoming school year but thanks to our videos, they had to start a waitlist.