At Scout Digital, we’re entrepreneurs at heart, and we live for soloists like Allison who buck tradition and develop human-centric solutions that disrupt their industries. Allison arrived on our digital doorsteps in the middle of the Pandemic ready for a visual update and a new website that could scale with her business.

Allison came to the table with a fully developed brand roadmap. Our job was to bring it to life. The results were a beautifully realized visual identity system built on a cutting-edge, lead-generation optimized website.

WHAT WE DID

• Brand Identity System
• Brand Style Guide
• Branded Social Channels
• Templated Digital Assets
• Website Design & Development

When we started the project we knew three things:

1. Allison possessed a vibrant and warm personality that needed to be accurately reflected in her visual brand
2. To differentiate her from her industry peers, we needed to avoid the “Boss Babe” or “guru” approach to visual storytelling
3. Her website needed to drive leads and flexibly scale as her business continued to grow

Getting to know our clients

Our discovery process at Scout Digital begins with a deep interview and a thorough assessment of our client’s market position. We want to know where they are today, who they compete with, why they exist, and what makes them unique.

For Allison, our discovery process solidified the mission – ensure that Allison’s brand accurately reflects her charisma, unique sales approach, and the expectations of her audience.

A responsive logo designed for screens

We began with a logo identity to anchor the visual brand. Our solution was designed for maximum readability online, built with a custom type solution and paired to a memorable icon. As a soloist, Allison didn’t need to look like a big corporation or even a team of professionals. Instead, her identity needed to accurately represent her, with nothing else to prove.

Color theory is emotional

With infinite colors at our disposal, how does a scrappy agency like Scout Digital find the perfect colors to match the needs of our clients? We consider two factors: 1) What a color signifies, and 2) how that color is interpreted.

For Allison, we developed a color palette that represented her vibrant personality, balanced with her proven expertise, contrasted to her competitors, and aligned to the perception of her audience. The process is driven by intuition, discovery, and reaction. Is it science? Maybe. Is it emotion-based? Absolutely.

Don’t get ready, stay ready online

The pandemic accelerated the transition to online for brick and mortar, but for soloists like Allson, online was already the de facto way to conduct business. What she needed was a modern update built on smart tech, with key features designed to support her business.

As one of the original clients to take advantage of our WolfDog custom website solution, we built Allison a beautiful, flexible website that championed her brand, communicated her human-centric story, and provided seamless avenues for her audience to opt-in.

Allison’s visual brand and website were designed to grow with her business. Her visual identity will scale with her as she adopts new touchpoints where her audience can discover her. And her website can be easily expanded with new content, pages, and custom integrations to serve her for years to come.