Beyond the Funnel: The Marketing Hourglass
The funnel continues to be a go-to marketing strategy, but the marketing hourglass provides a more complete and dynamic view of the customer journey, emphasizing the importance of turning those one-time buyers into lifelong brand advocates.
Wrangling the Wild West: Navigating the World of Project Management
The world of marketing agencies can feel like the Wild West: deadlines looming, creative sparks flying, and clients with ever-changing needs. In this environment, a skilled project manager is the sheriff, keeping the peace (and the project) on track.
5 Years of Scout Digital
The concept of Scout Digital began in 1999 as an idea for a better website alternative to a clunky college directory and has undergone many transformations since.
Artificial Intelligence’s Impact on Digital Marketing
Artificial Intelligence (AI) has rapidly become an integral part of various industries with a substantial impact on digital marketing. If you’re reading this blog, AI’s impact is likely hyper-relevant to you (we’re just guessing).
Everyone’s Invited: Why We Champion Web Accessibility
Global Accessibility Awareness Day is the perfect opportunity to reflect on the importance of creating inclusive digital experiences.
Understanding User Experience (UX) & User Interface (UI)
What is UX/UI? Despite being nearly 30 years old, a globally recognized term that spans nearly every industry, and linked with multiple aspects of our everyday lives, the expression “UX/UI” is often misunderstood. Like many other specialized trades, outsiders are typically unaware of the responsibilities of a designer. It’s their job to employ “collaboration,” “empathy,” […]