Cultivating Leads to Conversions: A Guide to CRO for B2B Digital Success

In B2B (business-to-business) digital strategy, each website visitor represents a potential purchase and the possibility of establishing a long-term, mutually beneficial relationship. Unlocking the potential of visitors, Conversion Rate Optimization (CRO) provides a strategic approach to maximizing the number of valuable (and often expensive) visitors who convert into loyal customers.

Beyond the Funnel: The Marketing Hourglass

The funnel continues to be a go-to marketing strategy, but the marketing hourglass provides a more complete and dynamic view of the customer journey, emphasizing the importance of turning those one-time buyers into lifelong brand advocates.

5 Years of Scout Digital

The concept of Scout Digital began in 1999 as an idea for a better website alternative to a clunky college directory and has undergone many transformations since.

Artificial Intelligence’s Impact on Digital Marketing

Artificial Intelligence (AI) has rapidly become an integral part of various industries with a substantial impact on digital marketing. If you’re reading this blog, AI’s impact is likely hyper-relevant to you (we’re just guessing).