Get Them to Hit Play on Your Content
by Travis Bragg May 7, 2020
What gets a viewer to push play?
3 critical channels for mobile video
Social Channels
The dominant social platforms are all mobile-first, and their algorithms prioritize video content. In particular native content that is uploaded to social channels are preferred. Think about the motivations of social channels. They sell more ads the longer a user engages on their platform, and they recognize video as the most effective way to engage. Your business can take advantage of these built-in incentives.
Believe it or not, email marketing continues to have some of the highest engagement rates across all media channels. According to (Mailchimp), you can expect an average open rate of 22% which is significantly higher then click through rates for most other channels. This means that email marketing with the combined power of video can super charge your marketing program.
According to (HubSpot), emails with video have an increased click rate of 300%. The one consideration is spam filters and band-width. Embed a link to a video on your email communication and include a small animating gif or static image with a play button to encourage clicks and views.
Website
Your website is mobile optimized right? And chances are the majority of your visitors are coming from mobile platforms. Take a look at your analytics to prove this out. Chances are 50% or more of your traffic is coming from mobile. And since your website is a critical point in your conversion funnel, leverage it fully with a brand narrative video, leadership insights, and customer testimonials.
About Scout Digital
At Scout Digital we build beautiful online experiences and powerful marketing programs to help our clients solve challenges and realize opportunities. We believe that the most engaging brands are storytellers, and we develop narratives to help you foster meaningful connections with your customers.
