Nalgene
Nalgene needed a transformational online shopping experience to boost revenue and set the company up for long-term online growth. By developing a state-of-the-art e-commerce platform and video marketing program, we saw sales skyrocket year over year.
+3pts
Ecommerce Conversion Rate
+11.9%
Website Sessions
+74%
Revenue Growth
About Nalgene
Nalgene isn't just a water bottle, it's a lifetime adventure companion. For decades, Nalgene bottles have been the go-to for explorers, athletes, and anyone who demands hydration that keeps up with their active lifestyle.
Objectives
- Increase ecommerce conversion rate
- Increase order value
- Improve website engagement
Products
- Website Design & Development
- Paid Media
- Video Production
- Technical Search Engine Optimization
- Conversion Rate Optimization
- Backend Ecommerce Development
Summary
We blew Nalgene’s revenue goals out of the water by redesigning their digital presence from top to bottom. With our holistic, highly iterative process, we streamlined the backend of their e-commerce platform, revamped their website, and created a performance-based digital marketing strategy to drive massive long-term results.
+3pts
ecommerce conversion rate
Tailored UI and optimized product pages led to more high-value conversions at checkout.
+11.9%
website sessions
Improved targeting, creative testing, and campaign optimization led to better audience engagement.
+74%
revenue growth
Streamlining how users found their favorite products and optimizing the checkout experience drove an incredible increase in overall revenue.
Approach
Step 1: Mapping the Nalgene Fan Journey
We channeled our inner explorers and delved into user data. Surveys, focus groups, and design sprints were our compass, helping us understand what makes Nalgene fans tick. This intel fueled our strategy and design decisions.
We channeled our inner explorers and delved into user data. Surveys, focus groups, and design sprints were our compass, helping us understand what makes Nalgene fans tick. This intel fueled our strategy and design decisions.
Step 2: Building a Smoother Checkout Stream
We focused on the heart of online sales - the checkout process. We revamped Nalgene's backend e-commerce platform to smooth out some behind-the-scenes kinks. By building a faster, more efficient route to get customers the bottles they need, we set the stage to focus on building a more user-friendly shopping experience.
We focused on the heart of online sales - the checkout process. We revamped Nalgene's backend e-commerce platform to smooth out some behind-the-scenes kinks. By building a faster, more efficient route to get customers the bottles they need, we set the stage to focus on building a more user-friendly shopping experience.
Step 3: A Frictionless Adventure
Next, we tackled the user experience. We designed a sleek, user-friendly interface that makes finding the ideal bottle a breeze. We streamlined the checkout process to eliminate unnecessary steps, like a well-maintained trail leading effortlessly to the summit. This ultimately increased conversions and average order values.
Next, we tackled the user experience. We designed a sleek, user-friendly interface that makes finding the ideal bottle a breeze. We streamlined the checkout process to eliminate unnecessary steps, like a well-maintained trail leading effortlessly to the summit. This ultimately increased conversions and average order values.
Step 4: From Leaks to Peak Performance
A leak-proof paid media strategy featuring top-shelf video production drove the right buyers. Constant A/B testing ensured we delivered the most compelling content, while ongoing optimizations across audiences, messaging, and platforms fueled a continuous learning loop. This data allowed us to refine the digital experience and craft more effective video content.
A leak-proof paid media strategy featuring top-shelf video production drove the right buyers. Constant A/B testing ensured we delivered the most compelling content, while ongoing optimizations across audiences, messaging, and platforms fueled a continuous learning loop. This data allowed us to refine the digital experience and craft more effective video content.
Conclusion: Quenching the Thirst for Sales
We implemented a data-driven digital marketing strategy focused on making it easier for customers to find the perfect Nalgene bottle and streamlining the checkout process. Tactics like optimizing the user experience, leveraging cutting-edge e-commerce tools, and creating high-converting video content for dynamic paid media campaigns. The results speak for themselves, but even beyond the numbers, we're proud to have played a role in empowering Nalgene's online presence to help equip outdoor enthusiasts with the tools they need to conquer their next adventure, one perfectly hydrated step at a time.
We implemented a data-driven digital marketing strategy focused on making it easier for customers to find the perfect Nalgene bottle and streamlining the checkout process. Tactics like optimizing the user experience, leveraging cutting-edge e-commerce tools, and creating high-converting video content for dynamic paid media campaigns. The results speak for themselves, but even beyond the numbers, we're proud to have played a role in empowering Nalgene's online presence to help equip outdoor enthusiasts with the tools they need to conquer their next adventure, one perfectly hydrated step at a time.
