Culture Partners
With our help, Culture Partners saw their online presence soar, driving a 145% increase in website conversion rate.
+145%
Web Conversion Rate
719%
Return on Investment
-31%
Cost Per Lead
“Our partnership with Scout has been tremendously fruitful. Through an innovative and focused approach to gaining ever-stronger efficiencies, we were able to achieve together record-breaking results in our firm’s 35+ year history in a few months. Our digital marketing channels and all its elements – messaging, targeting, sequencing and eventual site experience – drove fantastic growth and value to our prospects and our customers. Throughout, Scout has shown strong ownership and accountability for what’s working and what can work better, which fits incredibly well with our very culture and the one we partner with our customers to develop – one that gets results.”
-Erez Yereslove
Chief Marketing Officer
Culture Partners
About Culture Partners
Culture Partners is an innovative consulting company that helps organizations create more positive and accountable work environments based on its Culture Equation® framework. Its data-driven strategies target clients’ business goals to increase revenue and employee fulfillment.
Products
- Website Conversion Rate Optimization
- Paid Media
- Search Engine Optimization
Objectives
- Increase Marketing Qualified Leads (MQL)
- Increase website engagement
- Decrease cost per lead
Summary
A newly rebranded Culture Partners sought a digital partner to elevate their online presence and generate quality leads. In 2021, Scout Digital answered the call with website development, paid media, and search engine optimization services. Over the years, Culture Partners saw increased quarterly revenue from the digital marketing channels Scout Digital managed. The success of the engagement, an empathy-based relationship, and open accountability built trust between our two organizations. In 2023, we elevated data collection and reframed the project around Culture Partners’ new business goals. Following the data, we delivered a holistic, high-converting, and captivating digital experience.
+145%
website conversion rate
719%
return on investment
-31%
cost per lead
Approach
We mirrored Culture Partners' core business offering of accountability leadership by prioritizing data analysis. We meticulously examined post-conversion information to pinpoint discrepancies. Subsequently, we expanded their technical framework for consistent first-party data tracking, ensuring all digital efforts directly contributed to measurable growth. This data-driven approach fostered a shared understanding of digital marketing’s impact on their business.
Leveraging data and a multi-touch strategy, we reached and resonated with Culture Partners' ideal client base. We moved away from a scattered approach, focusing resources on platforms and content that demonstrably delivered results. This involved advanced campaign setup and a continuous content testing strategy, leading to consistent audience growth.
We utilized Conversion Rate Optimization (CRO) strategies to analyze user behavior and identify areas for website improvement. We designed user-friendly landing page templates with built-in testing features, empowering Culture Partners to implement changes seamlessly. This data-driven approach optimized the website for lead generation, converting high-quality leads at the most cost-effective rate.
We bolstered Culture Partners' organic search presence through a data-driven SEO strategy. In-depth keyword research ensured content aligned with their ideal client's needs, establishing them as an industry thought leader. Technical SEO optimization and high-quality backlinks further cemented their website's authority. This multi-pronged approach drove targeted organic traffic and qualified leads.
The success of our collaboration with Culture Partners fueled further growth. In 2024, we partnered with Culture Partners to build a brand-new website that prioritizes a seamless user experience, optimal lead generation, and embodies the industry leader’s core values. We're excited to continue expanding our work together, exploring new avenues to maximize their return on investment and propelling them to even greater online success. Most importantly, we’re honored to contribute to Culture Partners' impact in building stronger, more fulfilling workplaces worldwide.
