Video marketing and animation are key
Video is undeniably the most digestible form of content on the Internet. When your customers are on their lunch break, commuting, or scrolling through their social media feeds at the end of a long day, they don’t want to dig through a dense article or a long interview. They want bite-sized, entertaining clips—something that catches their eye and keeps them hooked.
Video can open a world of possibilities. Whether you’re running through your business’s services, or showcasing your customers’ testimonials, or just want to create some fun content to delight your audience, video creates an open channel of communication. Add in some motion graphics, voiceovers, music, and you’ve created a whole new lens into your business’s online identity.
1. Introduce Your Business
Can you explain your business in one sentence? What about a few seconds? Video empowers you to quickly share your story and explain your services. Not only can you sum up what you offer, but sharing your customers’ testimonials or your founders’ stories can give insights into the human side of your business and put a face to your name.
2. Connect with Your Customers
When building on the relationships you already have with your existing customers, or reaching out to a new branch of target personas, video can create a more personal experience for your viewers. In fact, 54 percent of consumers indicate they want to see more video content from the brands and businesses they support (HubSpot, 2018). Video offers a win-win-win solution.
3. Unlock the Power of Social Media
Social media is an integral pillar to today’s digital marketing strategy. It’s also a perfect place to share your business’s video content—on your organic feed or in social media ads. Video content stacks can be shared across platforms, optimized to engage viewers, keep them hooked and interested, and can easily be shared far and wide to new audiences.
What’s in it for you? In 2018, 88 percent of video marketers indicated they were satisfied with the ROI of their video marketing campaigns, especially on social media (Animoto, 2018).
4. Meet New Audiences
What better way than a quick, engaging video to introduce your brand to new audiences? Are you more fast-paced and action-packed? Do you have an amazing in-person space to show off? Is your team full of rockstars you can’t wait to introduce to the world? Video is a great way to showcase all that and more to potential leads, meeting them where they are on their favorite platforms.
5. Unleash Your Imagination
With video, almost anything is possible. And with animation—the sky’s the limit. If your business doesn’t lend itself to live-action film, or in-person shoots aren’t an option right now, animation can be an incredible way to develop unique, stylized content for your brand. Run A/B testing options across platforms, provide a clear insight into your brand, and delight your audience with an unexpected approach to video marketing.
