Restaurants and hotels across the country rely on The Sugarman’s unrivaled maple syrup products.
The Sugarman of Vermont is a woman-owned minority business and award-winning purveyor of maple products and gourmet preserves for the food and hospitality industry. They needed a site that was simple, modern, and would provide a platform to show off new products to wholesalers in a very competitive marketplace.
We guided them through a UX process in which we arranged the content of the site according to prospective wholesale buyer segments that would be interested in particular suites of maple products. This helped us best position each item line for maximum results.
We also designed and built a handful of modular templates that not only provided the site a facelift that better suited their brand but empowered the Sugarman team to take control of content and product updates moving forward.