Helping to revitalize a camp that was closed for over 20 years.
Netop is a traditional overnight summer camp located in Casco, Maine, that provides an environment for boys to grow in confidence and character. Netop was closed for over 20 years but was purchased, rebuilt from scratch, and reopened by Steve Hallowell, a former camper and counselor there. We had the pleasure of assisting Steve in redesigning his site and continuing to help Netop grow into the future.
We approached this project with the key goals for better showcasing the camp’s advantages, organizing the information architecture to more clearly distinguish between present and future campers, and of course, improve enrollment generation.
In the end, we not only launched an attractive summer camp site that perfectly suits Netop’s needs, but we also played an integral role in bringing a little piece of history back to life.