Here in Vermont, folks tend to take living a healthy lifestyle pretty seriously
So naturally, Healthy Living Market & Cafe, which is based here in Burlington with a sister store in Saratoga, NY, is committed to working with local farmers and producers to bring the freshest inventory possible to their shelves. We helped them launch their new brand by crafting an equally fresh online experience.
We began this award-winning project by collaborating closely with client stakeholders to establish an information architecture and wireframes that would lay the site’s groundwork. Some of our core UX goals were making the site easier to browse, creating a more fluid way to switch between store locations, and smoothing out the overall experience on mobile devices.
Next, we went to work on some polished design mocks. Healthy Living had recently done an extensive rebrand, with an all-new logo (courtesy of Aaron Draplin), type system and color palette, so we had some fun getting the new site looking crisp.
During the development process, we not only built out multiple modular content templates but created a custom events calendar with online reservation capabilities and implemented a new e-commerce solution for online ordering. The functionality of the original site, combined with updated branding and refined UX, ensured that Healthy Living is positioned to be the premier natural foods market in the area, and we’re thrilled to continue working with them.