Forest Lake Camp is a brother-sister summer camp in the Adirondacks who was in need of a fresh start on their outdated site. We created a crisp design that appealed to current and prospective families, and improved their primary online communication channel.
Summer Camps
Forest Lake Camp is a brother-sister summer camp in the Adirondacks
UX Improvements
A new site for a camp that caters to kids of all ages
Forest Lake Camp needed a fresh start on their 5-year-old site. Their existing architecture had become unwieldy, and the site was showing its age. FLC needed a crisp design that would appeal to current and prospective families, and improve the online experience of their brand’s primary channel of communication.
We overhauled FLC’s existing content structure to target their top audiences of prospective families, current families, and rentals. During our design mock phase, we did a “soft reboot” of the FLC brand utilizing vibrant and contemporary typography, colors, and layout principles. We made sure to provide plenty of opportunities to showcase their impressive photo library, too.
Restructuring content
Bringing FLC into focus
Our redesign shifted FLC’s online experience from a noisy catchall to a focused visual narrative that portrays their camps for the fantastic adventures they are. Since launch, we’ve been working on an aggressive digital marketing campaign to ensure they convert a higher percentage of prospects than ever.
