A4TD is a local nonprofit that provides training and employment services to workers age 55+
A4TD is active throughout much of New England and New York and had introduced several new programs since the last time we had first designed their site five or six years ago. They needed a redesign that preserved the robust functionality of their job board and online application forms but enhanced visual appeal and smoothed UX.
Beyond refining the look and feel of A4TD’s brand styles, we focused our effort on making their online job board, training portal and application intuitive. In particular, they were having issues with unqualified candidates slipping through their application funnel.
We remedied this problem by breaking their application forms up into two gated steps, with pre-qualified candidates proceeding to the actual program fields. All fields we mapped to A4TDs existing database order so their workflow could continue uninterrupted. This application funnel overhaul saves A4TD a ton of time by reducing the number of unqualified candidates they must manually review.
We also designed several print collateral items for A4TD. Their new brochure and posters provided the opportunity to explore a visual reboot that updated their typography and color palette but still resonates with their core brand. They’ve received many compliments on their new materials!