Someone who chose to receive communication from you and wants to learn more about your company. Like two people who swiped right on a dating app, they’re probably a good match for you.
Designing websites that work on all screen sizes. Whether your audience is lounging on the couch with their laptop or hiking a mountain with their cell, your designs should accommodate their needs and help them wherever they are, whatever they’re doing.
Return on Investment (ROI)
Measures how much you get back for the money that you invest so that you can determine the best use of your time and resources. If buying ten boxes of Fruit Roll-Ups for your marketing team every day has a negative ROI, it’s probably time to rethink that strategy.
To calculate your ROI: ROI = [(current value of investment – cost of investment) / cost of investment] * 100
Search Engine Optimization (SEO)
Designing your content and web pages so that they rank higher in search results. Use relevant keywords and image tags – along with getting reputable sources to link back to your content and making sure your site structure and design are on point – to improve your SEO.
Top of the Funnel
The first stage of the buying process, when your potential customers are identifying their problem and looking for more information. Make content that helps them define their problem and move towards a solution, like a blog post about different types of tattoos for someone who’s realizing they want to get inked for the first time.
User Experience (UX)
The holistic experience that a customer has with a business, from first entering their website to making a purchase. To create a brilliant experience, you should conduct research about your customers and their needs so that you can go above and beyond and give them what they actually want – not what you guess they want.
User Interface (UI)
The look and feel of a website or application. Colors, typography, and other visual elements like white space all tie in to making an interface accessible, intuitive, and beautiful (unless you’re going for some sort of grunge theme, which actually sounds pretty rad).
Harnessing the power of video (especially mobile-first) to drive conversions, whether through paid media campaigns or directly on the homepage of your beautiful website. AKA Scout Digital’s superpower.
Unrelated to marketing, but here’s something cool: Heard of Minecraft? Ever wondered how it renders those randomized worlds? You can thank voxels – a value on a regular grid in three-dimensional space. #alwayslearning
Ever written an outline for an essay at school? A wireframe is a visual outline for a web page. No color, no detail, no distractions – just the structure of each page to be filled in with that beautiful content later on.
It’s like the skeleton of a web page, only less spooky.
The pizzazz infused in everything we create, down to the Instagram post.
An awesome, wonderful, super talented person. (See also: genius.)
Plans that don’t cost any of that green, like stapling fliers to the bulletin board at your local library. Get creative to get your name out there.