The Kelly Brush Foundation inspires and empowers those with spinal cord injuries to engage in active lives. We’ve been proud partners for a few years, recently helping them streamline their transition into focusing exclusively on adaptive sports by redefining their sitemap and UX.
The Kelly Brush Foundation empowers people with spinal cord injuries to lead active lives
on the move
Helping a local non-profit of adaptive sports tell their story
The Kelly Brush Foundation inspires and empowers those with spinal cord injuries to engage in active lives. KBF is a local nonprofit that provides adaptive sports grants to people who might not otherwise be able to lead an active lifestyle. We’ve been proudly assisting them in this worthy cause for a few years now, and most recently helped them redesign their website.
It was an especially critical moment for KBF since they were pivoting from a dual focus on ski racing safety and adaptive sports to focusing exclusively on the latter. We helped to smooth out this transition by redefining their sitemap and user flow to better fit this new mission and more effectively position their fundraising efforts.
Creating a design system
We established a design system oriented around creating custom landing pages for signature events like KBF Ride, which has had a significant impact on signups. We also implemented a scalable events calendar to showcase their growing roster of fundraising events and improved global CTA prominence to set KBF up for future success.