We helped them continue their legacy of trust by creating a custom WordPress site that simplified their service offerings, streamlined their confusing client login portal, and painted a clearer picture of who PayData is today.

Through careful planning, we optimized PayData’s site architecture to better showcase their broad spectrum of separately branded services in a more centralized, cohesive way. Previously, they had logins for several of these different services scattered throughout the site, so an important step was figuring out how to group these for a smoother client and prospect UX.

We used clean sans serifs for typography, brought in some bright gradients to the UI and implemented a custom icon set to make their services more uniform. All of these elements came together into a site that generates more leads than ever before.