The Northern Forest Canoe Trail is a 740-mile long paddling route that appeals to both the avid paddler and the curious novice. The Northern Forest Canoe Trail came to us to revamp their site and develop their interactive trip planner web app from the ground up.
Adventure Recreation
The Northern Forest Canoe Trail is a 740-mile route spanning the waterways of the Northeast
Project Goal
Increasing awareness and generating donations for a natural resource.
The Northern Forest Canoe Trail is a 740 mile long paddling route that spans four states and parts of Canada. They cater to both avid paddlers with years of experience and novices just looking to get their feet wet. NFCT came to us looking to revamp their site and interactive trip planner web app, which is a significant source of sponsorship revenue for them.
We implemented an elegant design system that enabled NFCT continued, sustainable control over layout, and content on their site. We also streamlined their site architecture to make it much more intuitive and chose action-oriented naming conventions that better resonated with users.
rebuilding the trip planner
Creating a tool with repeat visit value and sponsorship potential
The site that we built has provided NFCT with greatly improved recognition and membership, but the real gem of the project was the trip planner, which to provides repeat visit value to members, casual users who want to check the trail out, and, of course, to NFCT. Rebuilding the trip planner from the ground up, we designed and developed multiple sophisticated features such as map segmentation, cookie-based itinerary creation, and toggle-able location categories.
