Travis brings nearly two decades of experience crafting and nurturing vibrant B2B and B2C brands that delight, inform and inspire. Before joining the Scout Digital team, he operated a distributed branding studio that launched and nurtured 20 dynamic startups in New England including Intuit firm of the year Reconciled.
As a member of the Scout Digital leadership team, Travis guides and develops brand strategies and creative solutions to meet the 21st-century communication needs of our clients.
It was a natural fit to join the talented and growing team at Scout. I’ve worked independently with Nat and Emily for years and I believe in their vision to craft and deliver incredible web experiences and video content for our digital-first clients. I am thrilled to introduce expanded strategic branding capabilities into the Scout service mix as an added value to our clients.” -Travis
The power of branding:
Branding is the lasting impression your audience experiences when they encounter your brand. From printed collateral to digital experiences, effective branding identifies your company positively, builds meaningful relationships with your customers, and transforms them into ambassadors. The results of effective branding are informed by data, distilled into a coherent strategy, and deployed cohesively across the channels most relevant to your customer.
Branding + Digital + Video
A digital-first company isn’t just a cool slogan for your business card. Modern companies are online, they leverage data to inform strategy, and they deploy intelligent content to convert users. Brand strategy is the secret sauce to guide the message, content, style, emotional resonance, and effectiveness of online experiences and video content. Together, branding, digital experiences, and video content are the perfect marketing trifecta.
Think of good branding as a living thing that when nurtured will grow to meet the evolving needs of your customer.” -Travis
About Scout Digital:
At Scout Digital we build beautiful online experiences and powerful marketing programs to help our clients solve challenges and realize opportunities. We believe that the most engaging brands are storytellers, and we develop narratives to help you foster meaningful connections with your customers.
