We doesn’t like Saturday morning cartoons? Animation is a powerful and captivating media format that can grab attention and communicate complex ideas with ease. Businesses of every size and stripe can leverage animation to enhance their digital marketing programs, rank higher in search, and win attention in a saturated media landscape.
How to Market Your Business with Animation
by Travis Bragg Apr 14, 2020

Animation is a powerful media format to communicate the value of your product or service

Micro Narrative Animations
Sell successfully online with a clear, attractive, and engaging user experience. Inform and delight your visitors, then guide them seamlessly to the products most relevant to their needs or interests. Here’s a few points to consider:
The Ultimate Explainer Animation
This animation approach is designed to help your company build positive brand awareness in a narrative-style format. The aesthetic approach should be aligned to your brand and messaging, and is best utilized to clarify what you do, why you do it, and how you do it. This approach can humanize your business and draw viewers into your methodology, mission, or value proposition.
The 360 Degree Product Animation
This jaw dropping animation approach is designed to showcase your product in 3D space with full control over lighting, perspective, and environment. If your product is a physical good, this is an ideal approach to capture its unique properties with life-like, fully rendered 3D animation.
Where to deploy animation
Animation can grab attention and convert viewers into prospects across most digital channels including your website, in email (like this one), on television, in social media feeds and as ads. The key is to keep them short, entertaining and informative.
About Scout Digital
At Scout Digital we build beautiful online experiences and powerful marketing programs to help our clients solve challenges and realize opportunities. We believe that the most engaging brands are storytellers, and we develop narratives to help you foster meaningful connections with your customers.