More accounts.
Better growth.
Customers who stay.
Community banks and lenders don’t lose on product. They lose on acquisition costs that don’t pencil, funnels that leak, and marketing spend with no clear line back to revenue. We fix all three.
Acquire
Grow
Retain
Two problems. Most agencies solve neither.
That’s the starting point for most of the financial institutions we work with. The campaigns look fine. The attribution doesn’t add up. And every quarter, someone asks whether the spend is working.
The second problem is compliance. Finserv marketing runs through more checkpoints than any other category. Legal reviews every headline. Compliance flags every claim. That friction kills campaign velocity — and most agencies haven’t built a system that accounts for it.
We have. Attribution infrastructure built into every engagement from day one. Compliance workflows baked into creative production, not bolted on after. The result is campaigns that move fast and report clearly.
We track the numbers
your board actually asks about.
Every vertical runs different KPIs and carries different compliance constraints. Here’s how we think about each one.
| KPI | What we track | Pain we solve |
|---|---|---|
| Cost per account opened | Digital app completions tied to paid source | Can't attribute online spend to branch outcomes |
| Digital app completion rate | Drop-off by step in application flow | High traffic, low completions — funnel leaking |
| Deposit acquisition cost | New deposit volume per paid dollar | CPCs rising, branch referrals declining |
| Cross-sell ratio | Product attach per new household | One-product accounts dragging LTV |
| Organic share of new accounts | Non-paid channel attribution by source | Over-indexed on paid with no owned-channel plan |
| KPI | What we track | Pain we solve |
|---|---|---|
| Cost per funded loan | Closed loans attributed back to campaign | Paying $40–80/click with no funded-loan attribution |
| Application completion rate | Step-by-step form abandonment tracking | Leads flooding in, completions collapsing |
| Pull-through rate | Lead-to-locked-loan conversion by source | High lead volume from channels with low intent |
| Pipeline velocity | Days from first touch to application submission | Long cycles with no nurture in between |
| Qualified applicant rate | FICO/DTI qualification by traffic source | Paying for unqualified applications that waste LO time |
| KPI | What we track | Pain we solve |
|---|---|---|
| CAC by channel | Fully-loaded acquisition cost per active user | CAC up year over year, payback period unclear |
| LTV:CAC ratio | Cohort LTV modeled at 12, 24, 36 months | Spending without knowing the ceiling |
| Activation rate | Users completing first key action post-signup | Big signup numbers, low activation — funnel breaks at onboarding |
| D30/D60/D90 retention | Cohort retention curves by acquisition source | Can't tell which channels bring sticky users |
| KYC / verification drop rate | Abandonment at ID verification step | Losing qualified users at the compliance gate |
| KPI | What we track | Pain we solve |
|---|---|---|
| Qualified pipeline value | Opportunity value from marketing-sourced leads | Marketing generates leads, sales ignores half of them |
| SQL-to-demo rate | Demos booked per SQL, by campaign source | Lots of MQLs that never touch the sales process |
| Sales cycle length | Average days from first touch to closed-won | 9–18 month cycles with no nurture infrastructure |
| Content-to-pipeline attribution | Revenue influenced by gated assets, webinars | No idea which content is doing actual work |
| Net Revenue Retention | Expansion + retention vs. churn | Acquisition-focused with no lifecycle marketing |
Five services.
One clean system.
Every engagement runs through the same framework: data, strategy, creative, optimization. The services below are how we execute it in financial services specifically.
Pre-approved creative frameworks, legal review workflows built into the process, and an audit trail on every ad. We run Meta, Google, LinkedIn, and programmatic — with finserv compliance guardrails baked in from day one, not retrofitted after the fact.
Application pages, landing pages, and onboarding flows — tested systematically. We track drop-off by step and fix the leak before scaling spend. A/B tests run on a structured schedule: one variable at a time, apples to apples.
CRM integration, offline conversion uploads, and custom event tracking so you can see which campaign sourced which account, application, or closed loan. Marketing mix modeling available for clients who want cross-channel ROI clarity.
For B2B finserv and mortgage, the consideration period is long. We build gated assets, email nurture sequences, and educational content that keeps qualified prospects moving through the pipeline between sales touchpoints.
Looker Studio dashboards built around the metrics your board actually asks about: cost per funded loan, cost per account opened, CAC, pipeline value. Monthly reports. Quarterly business reviews. No vanity metrics — every number connects back to revenue.
How we run every engagement.
Data before dollars. Strategy before creative. Optimization never stops.
Data
Audit your analytics, close the attribution gaps, and establish baseline CAC by channel. We won’t spend a dollar until we can measure where it went.
Strategy
Build a channel mix and testing roadmap around your specific KPIs. Not a generic playbook. A plan built around your numbers, your constraints, your board’s questions.
Creative
Develop compliant creative and test by element. Targeting is a dead lever — the platform degraded that control. Creative is the variable. We test it like a scientific experiment.
Optimization
Run the data every week. Optimize against your numbers, not ours. Every decision comes from the dashboard, not a gut feeling. The process never stops.
Five things that are
different here.
Data comes first.
We audit attribution before we run a single campaign. If you can’t measure it, we won’t spend on it. Your board asks about cost per funded loan — we build reporting around that, not around impressions.
Creative is the variable.
Targeting is a dead lever. The platforms have degraded that control. What drives results is whether the creative speaks directly to the applicant’s problem. We test every element of it to find out what actually works — not what looks good in a deck.
Compliance is built in.
Pre-approved copy templates. Legal review checkpoints. Audit trails on every ad. Speed and compliance aren’t opposites — you just have to build the right process. We already built it.
We report on your numbers.
You’ll never get a report full of impressions and reach statistics. Every report connects marketing activity to the KPIs your institution tracks: applications completed, cost per account opened, pipeline influenced, loans sourced.
The relationship is the structure.
Monthly reports. Quarterly business reviews. A dedicated strategist for Key and Enterprise clients. We work hand-in-hand — not as a vendor, but as the team that owns your digital channel performance alongside you.
Ready to fix
the math?
The first conversation is a 30-minute attribution audit. We look at your current gaps, your best-performing channels, and where the funnel is leaking. No deck. No pitch. Just the numbers.
Strictly confidential · For recipient use only
Scout Digital, Inc. · Revenue Marketing for Financial Services