Digital, Print, and Beyond - How Can We Help You? - Scout Digital

Digital, Print, and Beyond – How Can We Help You?

July 8, 2014 by wpengine
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We love designing and developing websites for our clients. However, we’re more than just a website design firm. We help our clients with services ranging from logo design and printed collateral to search engine optimization, pay-per-click, social media and email marketing.  Read on to find out how we can help with your next marketing project.

Your website is often the first and most frequent interface with your clients and prospects, so the experience must be positive, productive, and true to your brand. At Union Street Media, we work with you at each and every stage of our streamlined design and development process to ensure the site provides an optimal user experience, and fully integrates with your marketing objectives. We build sites that are capable of handling complex databases that still feature easy-to-use content administration using WordPress. Just as important, all of the sites that we launch are fully responsive, which means they automatically scale to whatever size screen you are viewing them on (say goodbye to pinching and zooming!).

Identity & Branding
A powerful, memorable corporate brand opens eyes, minds, and doors. We guide you through the definition and creation of all core components of identity – from logos and taglines to color palettes and style guides. Our work increases brand recognition, and adds the professional polish that every organization needs.

Marketing Collateral
Our work includes essentially every printed element you might use to effectively communicate with your clients and prospects. Our clients turn to us for projects as simple as a holiday card, or as complex and lengthy as annual reports. Other components we can handle include brochures, newsletters, pocket folders, Word & PPT templates, announcements, and invitations.

Email & Internet Marketing/SEO
Union Street Media offers several Internet marketing, search engine optimization and social media packages, which are critical for users that need to maximize their website’s traffic potential. Our Internet Marketing department has years of experience guiding our clients through the often confusing labyrinth of SEO and social media offers, and can suggest best practices that will result in higher website traffic while still meeting your budget. We can help you gain customer’s attention by creating custom-designed HTML email templates using MailChimp that look similar to your site for brand consistency, and allow you to see who’s opening your email and reading your message.

Copywriting & Content Development
When projects call for creative, conceptual headlines and copy, or in­­­–depth, technical content development, we draw upon the specialized skills of several talented writers and content strategists with whom we have worked for many years. These trusted partners are experts in their industries, so we can match the best writer with each clients’ project. This way, you don’t have to worry about a steep learning curve – our writers already understand your business, terminology, and audience so they can dive right into your project.

Photography & Video
Nothing captures attention like a visually enticing image. Nothing cheapens a brand faster than a bad one. When projects call for custom photography or video, we partner with highly skilled artists to capture the perfect image. It is important to be aware that video has become a critical marketing component (YouTube is currently ranked as the 2nd most–used search engine in the world, just behind Google). For product companies as well as professional service firms, adding video to your website helps tell your story in an engaging way, builds brand awareness, drives traffic to your website, and increases SEO.

Questions? Comments? Ready to get started on your next marketing project? Let’s connect and talk about the ways we can help you today.