Brands that embrace their quirks and aren’t afraid to go against the flow are the ones that rise above the rest and make an impact on their audiences. If you want to stand out, weird is the way to go.
Think Outside the Box
Brands are becoming increasingly conversational with their audiences—what is your brand’s personality?
Narrow your message down to a single, emotional point and get personal with your communication. You can also do this by choosing one differentiator and anchoring your brand on it. Are you going against the grain of your industry? Good. Embrace it!
5 Weird Ways to Promote Your Unique Brand
Not sure where to get started promoting the unique value of your brand to stand out among your competitors? Here are five ways to get started.
1. Promote with print. Everyone else has gone digital, so do the opposite! Today, print is less common and thus a unique medium for communication.
2. Apply sound and audio to your brand. Create a custom sound or jingle that greets visitors to your website.
3. Be the first to use an unproven social or digital platform. New channels for engagement pop up almost daily. Find one that is aligned to the interests of your audience and dive in.
4. Choose an uncommon brand color. The color you attach to your brand has the power to drive an immediate reaction, so make sure it’s not the same reaction everyone else is receiving.
5. Say no to stock photography. Stick figures drawn on a napkin will capture more attention than a generic stock photo ever will.
Taking the Next Step
The most compelling brands buck trends and try new approaches to humanizing their story and conveying their value. To succeed online is to be perceived as unique, empathetic, and better than the alternative. Ready to amplify your brand online? We can help.
Whether you’re just getting your business off the ground or you feel like it’s time for a refresh, our Director of Branding will work with you to identify the most effective ways to build your new brand identity.
About Scout Digital
At Scout Digital we build beautiful online experiences and powerful marketing programs to help our clients solve challenges and realize opportunities. We believe that the most engaging brands are storytellers, and we develop narratives to help you foster meaningful connections with your customers.