How would you like to generate over 60% more revenue from every new and current summer camper? It’s easy to do, if you invest in quality video testimonials of campers and parents talking about why they genuinely love being enrolled at your camp!
The Power of Peer Persuasion
Research shows that more than 90% of consumers read online reviews. Nearly the same number trust online reviews as much as they do their friends and family! And three-quarters of them say positive reviews make them trust a brand more.
Now, consider this: Videos capture the attention of the viewer much easier than those of a written word. This is due to the fact that the brain is able to process video 60,000 times faster than text.
First person testimonials play a huge role in how people make important buying decisions. If you aren’t using the praise your current families have for your camp, you’re missing out on a big opportunity to have them act as ambassadors who can attract new campers.
Video Testimonials = Increased Conversions = More campers!
Video testimonials are much more engaging than any other marketing tool. They:
- Keep visitors on your site longer—up to 2 minutes more!
- Boost the chances they’ll make an enrollment – or at least reach out for more info.
- Increase the amount of product or service they buy.
Video testimonials also offer high conversion rates and drive traffic by increasing SEO, up-sells, and cross-sells to existing and potential customers.
Tips for Creating Video Testimonials That Convert
Sold on the power of video testimonials? The next step is to begin using them for your own camp’s website.
We’ve put together 8 easy tips for creating video testimonials that will help you retain current campers and enroll new ones!
Send campers and parents the questions you plan to ask a few days in advance. Though you may deviate from the “script” come shooting time, this will relax the person being interviewed and avoid any on-set surprises.
#2 Encourage Spontaneity
Scripted questions work well, but a script can sound stiff if an interviewee is not used to performing for the camera. A teleprompter set off slightly to the side of the camera can help; many people use a large screen laptop for the job. If that doesn’t work, you can try another directing trick: Have the camper memorize one or two lines at a time and then recite them to the camera. No matter which method you use, encourage the camper to speak freely.
#3 Keep it Interesting
Capturing the audience’s attention early on is key in a video. Whether it’s a one, two, or three-minute video testimonial, a talking head can quickly get boring. Be sure to get footage of where the interview is taking place and/or cutaways to what the camper is talking about. Fortunately, there are plenty of options here for you!
#4 KISS-able Videos
Keep It Simple, Silly! Keep your testimonials short and to the point. Experts suggest 45 to 60 seconds, but it all depends on what you’re highlighting. Footage of the fun your camp offers can be a huge selling opportunity. If you want to go for a longer finished piece, intersperse the camper interview with other shots.
#5 Focus on What Matters
Be it swimming, hiking, canoeing, or horseback riding, many camps offer similar activities these days. So, ask campers to talk about the benefits of choosing your camp. Possible topics include new friendships, learning about nature, encouraging personal growth, and fostering teamwork. If your camp offers something other camps in the area don’t, be sure to ask the interviewee to talk about that as well!
#6 Think Inbound
For example, include the pain points the parent was struggling with before they chose your camp. Using one or two of these points in your scripted questions will help prospective families identify themselves in the story.
#7 Tell a Story
Stories sell! It isn’t enough for campers to say the camp was “fun” or “exciting,” or for parents to say their kids “had a good time.” Your original questions should be structured in such a way as to draw more information out about their experience. For example, ask what drew them to your camp. Or find out if they’ve been to other camps that didn’t quite meet their expectations. Anything that gets them talking at length. Avoid yes and no questions!
#8 Be Consistent
In Hollywood, they say a movie is made in the editing room. If you’re creating multiple testimonial videos (and you should be), make sure they all have a consistent theme and cover the main points you want to make. Strive to create testimonials that are immediately recognizable as coming from your camp.
Producing Authentic Video Testimonials
The bottom line? If you aren’t collecting testimonials for your camp, you’re missing out on a great way to get new families to enroll. They give website visitors the information they need to decide to come to your camp, while also providing valuable SEO benefits and driving more traffic to your website.
Creating video testimonials that boost your enrollment numbers can be a lot of fun! But if you’re not ready to create them on your own, we can help. Talk to us today about crafting the perfect testimonial videos for your audience!